Great things are not accomplished by those who yield to trends and fads and popular opinion. — Jack Kerouac

Great things are not accomplished by those who yield to trends and fads and popular opinion. — Jack Kerouac

5 tools to measure web presence

Every week, businesses are finding exciting new ways to use their websites and social media platforms to drive sales, engage customers and build their brand.

But as a busy business owner with so many new things to try – and finite time and resources – you need to be able to track the performance of your online campaigns, so that you can define progress, learn lessons, and focus on what works for you and for your customers. How many people are visiting your website? How did they find it? What do they do when they’re there? Do they come back? Do they engage with you on social media? Does any or all of this translate into sales?

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Love what you do or don’t do it. — Mark Cuban

Love what you do or don’t do it. — Mark Cuban

"Because if you’re prepared and you know what it takes, it’s not a risk. You just have to figure out how to get there. There is always a way to get there." — Mark Cuban

“Because if you’re prepared and you know what it takes, it’s not a risk. You just have to figure out how to get there. There is always a way to get there.” — Mark Cuban

Stop giving away your time and talents. Value what you know and start charging for it. ~ Kim Garst

Stop giving away your time and talents. Value what you know and start charging for it. ~ Kim Garst

“When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.” — Josh James

“When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.” — Josh James

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Way to increase exposure

Your customers and potential customers are bombarded with content all day, including hundreds of ads from businesses who want their business. If you’re a small business with a small budget, it can seem impossible to get your message across – but there are a number of tricks you can use to promote your business. Below are 6 tips to help small businesses like yours make an impact.

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It's not about ideas

“It’s not about ideas. It’s about making ideas happen.” — Scott Belsky

5 Tips for Getting the Best ROI from Social Media

Do you know why your business needs social media?  Because it’s a powerful tool for cultivating and retaining your customer base, driving sales, and building your brand.

But you should also know that social media changes all the time. There are more options and opportunities for your business than ever – which can feel like more work for you than ever.  Read on for 5 efficient and useful habits you need to cultivate to get the best ROI from the time and resources you spend on social media.

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In order to be irreplaceable one must always be different. — Coco Chanel

In order to be irreplaceable one must always be different. — Coco Chanel