The way you approach being ‘in charge’ of any organization or project will have a significant impact on your success and the other people involved – not to mention yourself and your reputation. So as you approach the various challenges of your business – such as the example scenarios we give below – ask yourself: What would a leader do?
Your customers and potential customers are bombarded with content all day, including hundreds of ads from businesses who want their business. If you’re a small business with a small budget, it can seem impossible to get your message across – but there are a number of tricks you can use to promote your business. Below are 6 tips to help small businesses like yours make an impact.
“It’s not about ideas. It’s about making ideas happen.” — Scott Belsky
“Before you become a leader, success is all about growing yourself. After you become a leader, success is about growing others.” – Jack Welch
“It is during the bad times that the skilled manager lays firm foundations for future growth.” Konosuke Matsushita
Hiring is time-consuming and can be expensive. Hiring the wrong candidates can be one of the most damaging mistakes for your business, not only in financial terms but also for your reputation, not to mention your wasted time.
But hiring the right candidates – people who are not only up to the tasks you give them but who truly get your vision and are with you for the long haul – is one of the most important single things you can do for the productivity, morale, and working environment of your business. Read on for how to do it.
“Human Resources isn’t a thing we do. It’s the thing that runs our business.” — Steve Wynn
Do you know why your business needs social media? Because it’s a powerful tool for cultivating and retaining your customer base, driving sales, and building your brand.
But you should also know that social media changes all the time. There are more options and opportunities for your business than ever – which can feel like more work for you than ever. Read on for 5 efficient and useful habits you need to cultivate to get the best ROI from the time and resources you spend on social media.
Traditionally, the only two tools used to motivate employees have been a carrot and a stick. But more and more research indicates that ‘sticks’ are counter-productive ways to drive up employee performance – and few businesses can afford to hand out ‘carrots’ all the time!
The good news is that there are more ways to motivate your employees – and the even better news is that these methods can be both less expensive and more fun! All you need to do is keep an eye on the 5 keys to employee motivation:
Put simply, workplace diversity is about how different the people in your workforce are from one another in terms of race, gender, ethnic group, sexuality, disability, education level, socio-economic background and more.
While most forward-thinking business minds recognize that it is both sensible and right for a company to reflect the full spectrum of the society in which it operates, many organizations have been held back by a ‘comfort zone’ approach to recruitment. It can be tempting to hire someone because ‘their face fits’ – because you know you’ll get along. But if it ends up in a workplace where everyone’s face is basically the same, the results are bad for your business as well as bad for society.